6 Common Mistakes To Avoid When Selling Your Business


So, you’re ready to sell your business? That’s a big deal! It’s the finale of years of hard work, late nights, and big dreams…. Scroll down to keep reading.

So, you’re ready to sell your business? That’s a big deal! It’s the finale of years of hard work, late nights, and big dreams. But, let’s be honest, selling your business can be tricky. It’s easy to stumble into pitfalls that can mess up your plans.

Here at Tavola Group, we’re all about making things easier for owners looking to buy or sell. We believe in bringing together the right people, insights and advice to make the sale as smooth as possible. We’ve seen it all, and we’re here to share the six common mistakes business owners make when selling their business—and how you can avoid them.

Want to make sure your business sale goes off without a hitch? Let’s dive in with some simple, practical tips to make your sale a success.

1. Not Planning Ahead

The Pitfall of Poor Preparation

One of the biggest mistakes business owners make is failing to plan the sale of their business well in advance. Selling a business takes time and effort; it requires strategic planning and preparation, often years before the sale occurs. A lack of preparation can lead to rushed decisions, unfavorable terms, and even jeopardize the sale.

The Solution: Start Early

Begin by consulting with financial advisors, accountants, and business brokers to understand the full scope of selling your business. This includes financial audits, valuations, and restructuring aspects of your business to make it more appealing to potential buyers. We recommend starting this process at least two to three years before you plan to sell.

2. Waiting Too Long To Sell

Timing is Everything

Another common mistake is waiting too long to sell, hoping for better market conditions or higher profits. Unfortunately, this waiting game can backfire if the market takes a downturn or unforeseen circumstances affect your business’s profitability.

The Solution: Market Timing

To avoid this pitfall, closely monitor market trends and industry forecasts. Sell when your business is doing well and the market conditions are favorable. This might mean selling sooner than you anticipated, but it could lead to a more successful sale.

3. Choosing The Wrong Broker

The Importance of the Right Match

Choosing the right broker to represent your business sale can have beneficial effects. An inexperienced or ill-fitted broker might not only fail to find the right buyer but could also undervalue your business or mismanage the negotiation process.

The Solution: Due Diligence

Do your homework before selecting a broker. Look for someone with experience in your industry and a proven track record of successful sales. Ask for references and conduct interviews to ensure they understand your business and your goals for the sale.

4. Not Promoting Yourself

Underestimating Marketing

Many business owners need to pay more attention to the power of marketing their business for sale. Relying solely on your broker to find potential buyers without additional marketing efforts can limit your reach and the possible offers you receive.

The Solution: Active Marketing

Work with your broker to develop a comprehensive marketing strategy. This might include online listings, industry publications, and leveraging your business networks. The more you promote your sale, the higher your chances of finding the right buyer.

5. Asking Too Much or Too Little

Finding the Sweet Spot

Pricing your business correctly is crucial. Asking too much can scare off potential buyers while asking too little can leave money on the table. This mistake often stems from an emotional attachment to the business or needing to understand its actual market value.

The Solution: Accurate Valuation

Obtain a professional business valuation from a reputable firm like Tavola Group. This will give you a realistic understanding of your business’s worth and help you set a competitive asking price that reflects its value.

6. Selling To The Wrong Person

The Buyer’s Fit

Finally, selling to the wrong person can lead to regret and complications. The ideal buyer isn’t just someone who offers the best price, but also someone who shares your vision for the business and is capable of ensuring its continued success.

The Solution: Vet Your Buyers

Take the time to vet potential buyers carefully. Look beyond the financial offer and consider their business insight, experience, and plans for the future of your business. It is essential to find someone who will respect the legacy you’ve built and guide it towards continued growth and success.

Selling your business is a complex and emotional process, but by avoiding these common mistakes, you can navigate the sale with confidence and success. At Tavola Group, we’re committed to collaborating with the right people, with the right strategies and advice to ensure your business sale is as smooth and profitable as possible.

By planning, timing your sale correctly, choosing the right broker, promoting your sale effectively, pricing your business accurately, and selling to the right person, you can look forward to a successful transition and the next chapter in your professional journey.

Related insights.

Selling vs. Merging: Which Option Is Right for Your Business?